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Keywords: Market-oriented artifacts
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Journal Articles
An examination of artefacts in market-oriented firms
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2021) 23 (1): 86–102.
Published: 11 November 2020
... create norms which, in turn, guide behaviours in organisations. Market orientation Market-oriented culture Market-oriented artefacts Market-oriented artifacts Market oriented Market orientated Being market oriented enhances firm performance (Spillan et al., 2013...
