Keywords: Market-oriented behavior
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2014) 16 (2): 128–145.
Published: 14 October 2014
... to medium sized enterprises Market orientation Service orientation Market-oriented behavior Being market-oriented is embedded in the shared values of the organization. They note that market-oriented firms are necessarily customer and competitor-oriented and are adept at inter-functional coordination...

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