... in business research. It encompasses a holistic understanding of the dynamics within and between societal and natural ecosystems. Its application at the marketing/entrepreneurship interface can lead to improved management and policy decisions. Figure 1 illustrates the relationship between sustainability...

...Nasser Alqahtani; Can Uslay Purpose To update the research priorities, this study aims to propose a roadmap to researchers who are interested in the marketing/entrepreneurship interface (MEI) and stimulate research by providing an agenda through a synthesis of the collective wisdom of the scholars...

... at the marketing/entrepreneurship interface, can undertake more investigations linked with this topic. Design/methodology/approach The entrepreneurial marketing literature was reviewed to develop a conceptual framework, guided by three research propositions, examining the antecedents and consequences...

.... The third contribution is how such material and bodily observations can then be conceptualized to explain the nature of EM practice. It is fair to say that in the past decade and a half, in particular, the academic interest in the marketing/entrepreneurship interface has flourished. The notion...