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Keywords: Marketing capability
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 25 (2): 185–202.
Published: 14 September 2022
...Sanna Joensuu-Salo; Anmari Viljamaa; Emilia Kangas Purpose This paper aims to examine the growth rates of small- and medium-sized enterprises (SMEs) over a three-year period, the relationship between firm size and firm growth in the context of SMEs, and the effect of marketing capability (MC...
