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Keywords: Marketing communication tools
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2025) 27 (3): 409–435.
Published: 01 July 2025
...Bede Akorige Atarah; Anthony Sumnaya Kumasey; Patience Obeng Ahwireng; Bylon Abeeku Bamfo Purpose Practical marketing communication tools (MCT) drive business growth and serve as catalysts that empower companies to connect with their target audience, cultivate brand awareness, nurture customer...
