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Keywords: Marketing communications
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Journal Articles
Best address: the use of innovative marketing in the real estate industry
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2011) 13 (1): 74–84.
Published: 12 July 2011
...Yuvay Jeanine Meyers; Susan S. Harmeling Purpose This paper seeks to explore the successful entrepreneurial marketing communications done by a small, residential real estate firm, Best Address® LLC, in Washington, DC (USA). The goal of the study is to develop an understanding of best...
Journal Articles
Entrepreneurship education and Web 2.0
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2009) 11 (1): 66–77.
Published: 18 December 2009
.... This paper aims to look at Web 2.0 and explore the uses to which it might be put in furthering entrepreneurship education in general and education business links in particular. It seeks to describe, explain and analyse the use of Web 2.0 as a marketing communication and educational tool that can add value...
