Keywords: Marketing education
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2024) 26 (2): 368–387.
Published: 09 November 2023
... for real-world applications in their educational experience” (LeClair and Stöttinger, 1999 , p. 31). Notably, there is longstanding and widespread agreement across marketing education subliteratures – be the given subliterature focused on standard-issue marketing pedagogy, teaching with an EM skew...
Journal Articles

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