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Keywords: Marketing imperfections
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 25 (3): 500–513.
Published: 28 February 2023
...Pramod Chandra Purpose Drawing on the extant literature that suggests marketing imperfections are an opportunity to create and establish a foundation for sustainable entrepreneurial prospects and sustainability, this study aims to delineate a marketing mix strategy for Indian medicinal...
