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Keywords: Marketing mix
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2024) 26 (2): 279–302.
Published: 03 November 2023
... formulation Marketing strategy implementation Marketing mix Craft-based microenterprises Emerging economies Case study The handloom and craft industry is India’s second-largest business sector after agriculture, employing approximately 40 and 200 million people (Bakshi, 2021). Handicraft exports...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 25 (3): 500–513.
Published: 28 February 2023
...Pramod Chandra Purpose Drawing on the extant literature that suggests marketing imperfections are an opportunity to create and establish a foundation for sustainable entrepreneurial prospects and sustainability, this study aims to delineate a marketing mix strategy for Indian medicinal...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2001) 3 (3): 139–143.
Published: 01 October 2001
.... © MCB UP Limited 2001 Networking Small to medium sized enterprises Marketing mix Networking as an Entrepreneurial Networking as an Entrepreneurial Aid Aid to Export Marketing to Export Marketing Audrey Gilmore David Carson Darryl Cummins Aodheen O Donnell Damian Gallagher University...
