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Keywords: Marketing opportunities
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Journal Articles
Networking capability, new venture performance and entrepreneurial rent
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2013) 15 (2): 101–123.
Published: 14 October 2013
... with interaction partners (Sivadas and Dwyer, 2000). Social networks Relationship marketing Entrepreneurial marketing Marketing opportunities Network partners are important for helping firms realize strategic objectives and are noted for their role in aiding innovation activities and growing...
Journal Articles
The Case of Mexicali Fresh: Bringing a Restaurant to New Zealand
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2007) 9 (1): 102–116.
Published: 01 July 2007
.... This, coupled with an already abundant and wellestablished restaurant scene, provides a recipe for excellent competition and diverse dining options comparable to that of any major city in the world. The Buells were drawn to Auckland due to a perceived market opportunity to exploit latent demand for modestly...
