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Keywords: Marketing orientation
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Journal Articles
Entrepreneurial and market orientation interactive effects on SME performance within transitional economies
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2021) 23 (2): 268–281.
Published: 10 September 2021
...Robert Zacca; Saad Alhoqail Purpose The purpose of this study is to examine how the adaptive nature of market orientation (MO) and the risk-taking nature of entrepreneurial orientation (EO) might be integrated for a complementary and reinforcing synergetic effect on firm performance within...
Journal Articles
Marketing orientation, strategic orientation and their synergistic impact on business performance: A case of SMEs in emerging context (India)
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Journal of Research in Marketing and Entrepreneurship (2016) 18 (1): 27–52.
Published: 11 July 2016
...Hardeep Chahal; R.C. Dangwal; Swati Raina Purpose The main purpose of this study is to examine the synergistic impact of marketing orientation (MO) and strategic orientation (SO) on business performance (BP) and to explore role of entrepreneurial qualification (moderating) and SO (mediating) in MO...
