... be contacted at: jenkins.michael@uky.edu 08 07 2023 12 04 2024 12 07 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Consumer research Small businesses Prototype theory Marketing theory Entrepreneurial marketing Fundamental...

... execution at individual employee level. © Emerald Group Publishing Limited 2014 Social networks Market orientation Marketing theory Marketing strategy While both marketing practitioners and scholars are keen to increase benefits from marketing process, it is only recently...

...Sussie Morrish; Claes M. Hultman; Gerald E. Hills Purpose The purpose of this paper is to point at some examples where entrepreneurship theory can influence the developments within marketing theory. Design/methodology/approach The authors present conceptual arguments for an increased attention...

.../entrepreneurship interface research and provides an abundant source of ideas for future research. © Emerald Group Publishing Limited 2010 Small to medium‐sized enterprises Entrepreneurialism Marketing theory Conferences Business formation The meeting was held in Charleston at the College...

... on how data collection could be designed and adapted to reach an in‐depth understanding of how entrepreneurs/owners/managers (EOMs) “do” business. Audrey Gilmore can be contacted at: aj.gilmore@ulster.ac.uk © Emerald Group Publishing Limited 2010 Research work Marketing theory...

... Publishing Limited 2007 Marketing theory Entrepreneurialism Business development Entrepreneurs and Marketing: A New Look at Linguistic Interpretations Jonathan Deacon University of Wales, Newport Vincent J. Pascal Robert G. Schwartz Eastern Washington University ABSTRACT This paper seeks...

... within small firms. Is conventional marketing theory and practice from the “classical school” applicable to all types of organisations no matter what their size, or do smaller firms need a different sort of marketing, more suited to their particular needs? The paper concludes that in many cases...