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Keywords: Mediator
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2024) 26 (1): 1–24.
Published: 07 April 2023
...Mohammed Awad Alshahrani; Mohammad Asif Salam Purpose The purpose of this paper is to investigate the relationship between entrepreneurial orientation (EO) and firm performance (FP) through the mediating role of absorptive capacity (AC) in small and medium enterprises (SMEs) in the Kingdom...
