... marketing Entrepreneurial mindset Mindfulness Success in China required time, expert training and continued investment before results were realized. Brian and Luc recognized that Canadian organizations were in a good position to look at business development in China. Brian stated, “The Chinese...

...Professor Nelson Oly Ndubisi, Assoc. Prof. Can Uslay; Jason M. Gordon; Tracey King Schaller Purpose – The purpose of this paper is to explore mindfulness as a cognitive construct that affects the identification and processing of information during market analysis leading to opportunity evaluation...

... mindfulness concept. Design/methodology/approach – Based on industrial organization theory, resource-based view and literature on organizational mindfulness, a conceptual framework is presented to characterize how organizational mindfulness impacts firms’ globalization process and global market...

...Professor Nelson Oly Ndubisi, Assoc. Prof. Can Uslay; Celine Capel Purpose – This paper aims to highlight the role of mindfulness in the development of indigenous knowledge (IK), indigenous innovations and entrepreneurship or new entry. Design/methodology/approach – Through an extensive...

...Professor Nelson Oly Ndubisi, Assoc. Prof. Can Uslay; Can Uslay; Emine Erdogan Purpose – The purpose of this paper is to introduce and explore the tenets of the mindful entrepreneurial marketing (MEM) construct and to illustrate its mediation effect between production and consumption. Design...