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Keywords: Multimethod study
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Journal Articles
Gustavo Piardi Piardi dos Santos, Serje Schmidt, Manuela Albornoz Gonçalves, Maria Cristina Bohnenberger
Journal of Research in Marketing and Entrepreneurship (2023) 24 (2): 292–311.
Published: 31 May 2022
... al., 2014 ; Lecluyse et al., 2019). Value co-creation Innovation environments Performance Multimethod study This introduction is followed by the theoretical basis that supports value co-creation and its relationship with performance. In the sequence, the research method...
