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Keywords: Narrative Paradigm
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2026) 28 (3): 93–119.
Published: 20 March 2026
... Entrepreneurial pitch Narrative Paradigm Shark Tank Entrepreneurial pitching blends core principles from both marketing and entrepreneurship. Far from being a purely financial or operational exercise, the pitch is a concentrated act of marketing communication where the entrepreneur must sell a vision...
