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Keywords: Nascent entrepreneur
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Journal Articles
Enhancing legitimacy through network attention: a guide for nascent entrepreneurs and start-ups
Open Access
Journal of Research in Marketing and Entrepreneurship (2025) 27 (4): 461–473.
Published: 22 August 2025
...Tayyab Amjad Purpose Business discontinuation rate among entrepreneurial start-ups is tremendously high due to the liability of newness faced by nascent entrepreneurs. The purpose of this paper is to examine how nascent entrepreneurs can utilize entrepreneurial networks to build legitimacy...
