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Keywords: Need for cognition
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2020) 22 (1): 93–109.
Published: 11 May 2020
.... This study aims to explore how entrepreneurial intentions are affected by an individual’s need for cognition (NFC), gender, risk preferences and educational profile. Design/methodology/approach Using survey data from 668 individuals, the effects of the above factors are empirically established...
