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Keywords: Network attention
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Journal Articles
Enhancing legitimacy through network attention: a guide for nascent entrepreneurs and start-ups
Open Access
Journal of Research in Marketing and Entrepreneurship (2025) 27 (4): 461–473.
Published: 22 August 2025
... and EM . Findings This paper finds that legitimacy is a foundational and operational dimension of EM and a mediating mechanism between network attention and EM outcomes. Entrepreneurs build confirming and strategic legitimacies by directing network attention to peripheral actors (who...
