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Keywords: Network bricolage
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Journal Articles
Bricolage in the marketing efforts of a social enterprise
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2016) 18 (2): 176–196.
Published: 17 October 2016
...-constrained social enterprises. Network bricolage and entrepreneurship education bricolage were identified as two mechanisms adopted to address resource constraints in the early stage of the development of a social enterprise. Further studies need to be conducted to test the applicability of network bricolage...
