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Keywords: New ventures
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2024) 26 (4): 740–759.
Published: 31 October 2024
...Shiwangi Singh; Mamta Singh Purpose This study aims to examine various facets of entrepreneurial orientation (EO), including innovativeness, proactiveness and risk-taking. It investigates their linkage to the performance of new ventures. It further analyzes the mediating role of innovation...
