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Keywords: Nigeria
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Journal Articles
Distribution channels and internationalization in a developing-country clothing industry
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2015) 17 (2): 130–148.
Published: 19 October 2015
... as witnessed in other emerging economies which have climbed the development ladder through export of labour-intensive manufactures like clothing. Originality/value – The study confirmed earlier observations about apparel exporting in Nigeria, such as prevalent use of informal channels, and also draws...
