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Keywords: Novice consumers
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2015) 17 (1): 110–126.
Published: 13 July 2015
...Prof. Demetris Vrontis ,Dr. Michael Christofi; Roberta Capitello; Lara Agnoli; Diego Begalli Purpose – This study aims to understand the behaviour of novice consumers and provide businesses with guidelines regarding how to approach the different typologies of novice consumers from new...
