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Keywords: Online social media usage
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2018) 20 (2): 273–291.
Published: 02 October 2018
... in entrepreneurs’ intentions to use online social media. All hypotheses tested in the study were confirmed. Research limitations/implications Efforts need to be spent on developing positive entrepreneurial attitudes toward online social media usage. As social media becomes more integrated with personal...
