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Keywords: Opportunity evaluation
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2020) 22 (1): 79–92.
Published: 15 May 2020
... 2018 17 01 2019 31 07 2019 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Startups Canada/China trade Value creation process Opportunity recognition Opportunity evaluation Opportunity development Entrepreneurial...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2014) 16 (1): 7–25.
Published: 08 July 2014
...Professor Nelson Oly Ndubisi, Assoc. Prof. Can Uslay; Jason M. Gordon; Tracey King Schaller Purpose – The purpose of this paper is to explore mindfulness as a cognitive construct that affects the identification and processing of information during market analysis leading to opportunity evaluation...
