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Keywords: Organisational performance
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Journal Articles
Incorporating coopetition into the entrepreneurial marketing literature: Directions for future research
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2019) 21 (1): 19–36.
Published: 06 February 2019
... of coopetition, as well as the boundaries of the coopetition–organisational performance relationship. Findings Coopetition activities are driven by an organisation-wide coopetition-oriented mindset – the degree to which managers and employees believe in the importance of cooperating with competitors. Also...
Journal Articles
The impact of market orientation and learning orientation on organisational performance: A study of small to medium-sized enterprises in Cape Town, South Africa
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2016) 18 (1): 90–108.
Published: 11 July 2016
...Justin Beneke; Simon Blampied; Nadine Dewar; Linda Soriano Purpose This study aims to consider the impact of market orientation and learning orientation on organisational performance in the context of small- and medium-sized enterprises (SMEs) in Cape Town, South Africa. SMEs play a vital role...
