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Keywords: Organizational learning
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2024) 26 (2): 388–414.
Published: 21 November 2023
... Entrepreneurship ecosystem Marketing Organizational learning Social embeddedness Systemic impact Each year, the US government provides numbers indicating how well each racioethnic group is faring, specifically in their pursuit of business ownership. Gines and Sampson (2020) note that business...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 24 (2): 270–291.
Published: 10 June 2022
...Mohammad Talari; Mina Khoshroo Purpose The purpose of this paper is to investigate the effect of industry competitive intensity (ICI) on brand performance with the mediating role of market orientation and organizational learning using theoretical and experimental materials in fast-moving consumer...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2019) 21 (2): 76–102.
Published: 28 August 2019
... A literature review, meth-synthesis, interview and focal group are used for the final research framework. The way of theorizing for changing levels of entrepreneurial alertness is multi-level method. A framework for international market entry, a process of internationalization and an organizational learning...
