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Keywords: Outsider/insider view
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Journal Articles
An outsider’s inside view of ethnic entrepreneurship
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2016) 18 (1): 63–89.
Published: 11 July 2016
...@btinternet.com 14 01 2015 14 04 2016 02 05 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Qualitative research Marketing Perception Ethnic minority businesses Outsider/insider view Personal and structural power...
