... innovative owner‐managers and innovative businesses. On the basis of data drawn from a sample of 233 small and medium‐sized businesses in greater London, archetypes of innovative entrepreneurs and businesses are developed. The typical innovative business owner is shown to be young to middle‐aged...

...David Stokes; Sameera Ali Syed; Wendy Lomax Owner‐managers of small businesses invariably cite word of mouth recommendations as the principal way in which they attract new customers. Marketing theory is under‐developed in this field with little empirical evidence about the recommending behaviour...