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Keywords: Personal and structural power relations
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2016) 18 (1): 63–89.
Published: 11 July 2016
... justified. Findings The complexities, difficulties and successes of an outsider looking in are highlighted. Evident is the impact of personal and structural power relations between researcher and interviewee, as well as potential research problems as a result thereof. The paper stresses the need...
