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Keywords: Pledging decision
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2025) 27 (3): 363–382.
Published: 25 March 2025
... and backers, despite the inconsistent success rates of projects. The study empirically analyzes the factors influencing backers’ pledging decisions, particularly past crowdfunding experience, herding behavior and product innovativeness. By exploring these dimensions, the research aims to provide insights...
