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Keywords: Practice
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Journal Articles
Unravelling the unarticulated: SME managers and the role of tacit expertise in marketing
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2020) 22 (1): 65–78.
Published: 23 April 2020
...Barry Ardley; Sanngarri Naikar Purpose The purpose of this paper is to understand the role played by tacit knowledge in marketing decision making in small and medium-sized enterprises (SMEs) and to extrapolate the ramifications, in terms of practice and theory generation. Design/methodology...
Journal Articles
Aligning teaching and practice: a study of SME marketing
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Journal of Research in Marketing and Entrepreneurship (2011) 13 (1): 37–46.
Published: 12 July 2011
... exploring the characteristics and marketing activities of SMEs and highlighting the need to align teaching and practice of marketing in UK HE institutions. This study aims to explore how SME owners perceive and practise marketing and to provide solutions that are cognisant of the realities of small...
