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Keywords: Product development
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 25 (3): 455–476.
Published: 28 February 2023
.... sales, customer development and product development) and also explain their entwined nature of the relationship as the early-stage startups grow to become a scalable businesses. Design/methodology/approach This study used purposive sampling for conducting in-depth interviews with 11 startup founders...
