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Keywords: Professional service businesses
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Journal Articles
Networks and marketing in small professional service businesses
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2015) 17 (2): 193–211.
Published: 19 October 2015
...Valerie Menelec; Brian Jones Purpose – This paper aims to explore networks in relation to small professional service businesses. Both the structural and relational components of networks are considered to better understand what networks are and how they operate. The paper investigates the link...
