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Keywords: Purchasing
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Journal Articles
A history of internet purchasing: suggestions for web‐based entrepreneurs and SMEs
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2009) 10 (1): 4–18.
Published: 10 October 2009
... was a review of contemporary literature in the field of ICT with particular emphasis on the internet in relation to web‐based purchasing behaviour. This paper examines the usage of the medium as an aide to shopping and selling since its inception and suggests future directions and areas for further...
