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Keywords: Qualitative methods
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2017) 19 (2): 105–124.
Published: 16 October 2017
... entrepreneurs balance the tensions that often exist inside organizations attempting to meld market and community logics (Smith et al., 2013 ; Pache and Santos, 2013). Qualitative methods Social entrepreneurship Social enterprise Social innovation Entrepreneurial marketing Entrepreneurship...
