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Keywords: Real estate
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Journal Articles
Best address: the use of innovative marketing in the real estate industry
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2011) 13 (1): 74–84.
Published: 12 July 2011
...Yuvay Jeanine Meyers; Susan S. Harmeling Purpose This paper seeks to explore the successful entrepreneurial marketing communications done by a small, residential real estate firm, Best Address® LLC, in Washington, DC (USA). The goal of the study is to develop an understanding of best...
