.../methodology/approach Impacts of two assets of newness and four liabilities of newness are explored within a relationship marketing context. A sample of 398 organizational buyers in India is used to measure the effects of six inherent elements of newness on three marketing performance attributes. Findings...

... 2025 Emerald Publishing Limited Licensed re-use rights only Entrepreneurial marketing Word of mouth Customer satisfaction Tie strength Monetary incentives Relationship marketing Entrepreneurial marketing (EM) has gained considerable attention from researchers over the years (e.g...

...Kwame Adom; Louis Numelio Tettey; George Acheampong Purpose Relationship marketing (RM) has rarely been applied to micro-, small- and medium-sized enterprises (MSMEs) in the informal economy (IE). Thus, this study aims to explore the RM strategy of service rendering micro-enterprises in the IE...

... Publishing Limited Licensed re-use rights only Linden Dalecki can be contacted at: ldalecki@pittstate.edu 09 02 2015 30 04 2016 02 05 2016 Pharmaceutical industry Entrepreneurial marketing Relationship marketing Sales Entrepreneurs Personality Being fired...

... with interaction partners (Sivadas and Dwyer, 2000). Social networks Relationship marketing Entrepreneurial marketing Marketing opportunities Network partners are important for helping firms realize strategic objectives and are noted for their role in aiding innovation activities and growing...

... be contacted at: k.o@aggiemail.usu.edu © Emerald Group Publishing Limited 2011 Customer relationship management Plural form Franchising Organizational change Relationship marketing Services marketing A paucity of literature is available concerning a growing trend within the retail...

..., and the stimuli that led to recommendations being made. A key finding was that newer members were more likely to recommend than those who had been members for some time, contradicting the implications of relationship marketing theories that long standing customers generate most recommendations. Membership more...

... nature of SME relationship marketing in an international context. Two different methodologies, factor analysis and cluster analysis are used for this purpose. Finally, the paper investigates the link between relationship activities and export performance. The paper confirms the usefulness...