...Audrey Gilmore; Andrew McAuley; Damian Gallagher; Philippe Massiera; Jordan Gamble Purpose – This study aims to focus on how SMEs have been researched in the first 12 years of the new millennium and published in JRME between 2000 and 2011. There have been many studies on how SME owner...

...Gerald E. Hills; Claes Hultman Purpose The purpose of this paper is to reflect upon 13 years of the Journal of Research in Marketing and Entrepreneurship and developments in the field over that period. Design/methodology/approach The authors reflect upon the past and future...

...Can Uslay; Richard D. Teach Purpose The goal of this paper is to provide leadership and guidance to scholars interested/working on the marketing/entrepreneurship interface (MEI) and those in the related fields of marketing and entrepreneurship, and drive the research agenda through the use...

...David Carson; Audrey Gilmore; Aohdeen O’Donnell The authors describe a research model that they have found particularly helpful in their pursuit of “Interface” research. They are keen to share what they consider good practice with other colleagues who are either considering conducting research...

...Audrey Gilmore; David Carson This paper advocates the merits of a holistic qualitative research method and analysis as being the most penetrative method for determining the decision making process of SME owner‐managers. This holistic method is refined in use and illustrated in an example...