... review and offer a research agenda for entrepreneurial marketing. In the first stage, we gathered a review panel, which consisted of both authors and two additional reviewers. In a scoping study, we screened entrepreneurial marketing literature for definitions, theoretical approaches...

... research priorities. Marketing/entrepreneurship interface Research priorities Entrepreneurial marketing Future research Research agenda Marketing strategy “Research comparing contemporary marketing practices (use of Martech, Salestech, etc.) in new or young firms vs more established...