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Keywords: Research methods
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2015) 17 (1): 110–126.
Published: 13 July 2015
... between young consumers and new consumers. © Emerald Group Publishing Limited 2015 Customer satisfaction Marketing Behavioural intention Research methods Novice consumers Decision-making process The international wine market is changing, and understanding drinking choices...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2001) 3 (2): 107–117.
Published: 01 July 2001
... into, or are keen to start researching into, the “Interface”. Research Research methods Research work © MCB UP Limited 2001 Organising Interface Research: The Individual and the Group David Carson Audrey Gilmore Aohdeen O Donnell University of Ulster Jordanstown, Northern Ireland Organising...
