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Keywords: Resilience
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2024) 26 (4): 588–611.
Published: 24 September 2024
... then analyzed. In the expert analysis, the nominal group technique (NGT) and analytic hierarchy process (AHP) were used to identify and rank the crucial factors. Subsequently, in the exploratory analysis, a 19-item questionnaire was framed. The data was analyzed using SmartPLS 3. Findings Resilience...

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