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Keywords: Resource acquisition
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2026) 28 (3): 120–148.
Published: 28 April 2026
... to examine the effect of EO on firm performance with the mediating effect of external resource acquisition, encompassing external tangible resource acquisition ( ETRA ) and external intangible resource acquisition ( EIRA ). It also considers competitive intensity and resource orchestration capability...
