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Keywords: Resource-leveraging
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Journal Articles
Institutional logics guiding resource-leveraging behaviour in a highly regulated sector
Available to Purchase
Journal of Research in Marketing and Entrepreneurship 1–25.
Published: 23 June 2026
...Michelle Crick; Jayne Krisjanous; Dave Crick; James M. Crick Purpose This instrumental case study aims to understand the role of cluster-based coopetition (collaboration with competitors) practices as a performance-enhancing resource-leveraging strategy in a highly regulated sector targeting...
