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Journal Articles
Bricolage in the marketing efforts of a social enterprise
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2016) 18 (2): 176–196.
Published: 17 October 2016
...Merie Joseph Kannampuzha; Mari Suoranta Purpose The paper aims to understand how resource constraints are addressed in the development of a marketing strategy by a social enterprise. Design/methodology/approach The authors have used an in-depth case study of collaboration between a Finnish...
