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Keywords: Reward-based crowdfunding
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2025) 27 (3): 363–382.
Published: 25 March 2025
... responses were collected from individuals with experience on a reward-based crowdfunding platform. The model specifications tested both the likelihood of changes in backers’ initial decisions and their final pledging intentions. Findings Backers’ crowdfunding experience significantly increases...
