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Keywords: Role identity theory
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2019) 21 (2): 149–162.
Published: 27 November 2019
...Noel James Pearse; Judita Peterlin Purpose From the perspective of role identity theory, the purpose of this paper is to explain how an artistic creative entrepreneur has set up and operates a business that incorporates a component of social responsibility into the business model. Design...
