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1-6 of 6
Keywords: SME
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 25 (2): 185–202.
Published: 14 September 2022
...Sanna Joensuu-Salo; Anmari Viljamaa; Emilia Kangas Purpose This paper aims to examine the growth rates of small- and medium-sized enterprises (SMEs) over a three-year period, the relationship between firm size and firm growth in the context of SMEs, and the effect of marketing capability (MC...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2022) 24 (1): 39–74.
Published: 28 October 2021
...Vivek Kumar Dubey; Arindam Das Purpose This paper aims to investigate the effect of governance – a proxy for network effects on small and medium enterprises (SME) growth through access to new markets. Specifically, investigate how export intensity (EI) and performance are affected. This study also...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2021) 23 (2): 268–281.
Published: 10 September 2021
... has frequently been conducted on large corporations in developed economies and may not be generalizable to SMEs within the dynamic environments of transitional economies as the latter differs from the former in significant areas. For example, in comparison of firm size, SMEs differ from large firms...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2020) 22 (1): 111–132.
Published: 21 May 2020
...Iman Sudirman; Joko Siswanto; Atya Nur Aisha Purpose This study aims to identify the competencies of small- and medium-sized enterprises’ (SMEs) entrepreneurs in the software sector and the perceived level of attainment in each competency. It also examines whether these competencies...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2015) 17 (2): 165–192.
Published: 19 October 2015
...- and medium-sized enterprises (SMEs) and entrepreneurs can seize this opportunity to introduce niche products and stimulate innovation in a relatively stagnant marketplace. Originality/value – As discovered in the course of this research, few studies have been undertaken to examine the effect of colour...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2012) 14 (1): 40–64.
Published: 06 July 2012
...Paul Harrigan; Elaine Ramsey; Patrick Ibbotson Purpose Entrepreneurial marketing in small and medium‐sized enterprises (SMEs) is very different to marketing prescribed theoretically for large organisations. The purpose of this paper is to present research evidence on the impact of internet‐based...
