... The main contribution of this study was to add a new approach (decision-making styles) to the SME marketing literature. Moreover, this study integrates organizational (focused on marketing) and behavioral (focused on the manager's decision-making style) perspectives as factors that improve organizational...

... of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Entrepreneurial marketing SME marketing Branding Customer relationships Crafts Word-of-mouth Handicraft entrepreneurship fulfils essential economic and cultural roles. Economically, handicraft entrepreneurship...

... commercial & non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Social media SME marketing Dark side Identity protection Digital marketing...

... and practice, with potential for dissemination. Originality/value Tacit knowledge is a notable, yet widely overlooked area of SME marketing. Highlighted here are both managerial and learning challenges in terms of better conceptualising the understanding of marketing and SME activity regarding this largely...