... The main contribution of this study was to add a new approach (decision-making styles) to the SME marketing literature. Moreover, this study integrates organizational (focused on marketing) and behavioral (focused on the manager's decision-making style) perspectives as factors that improve organizational...

... of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Entrepreneurial marketing SME marketing Branding Customer relationships Crafts Word-of-mouth Handicraft entrepreneurship fulfils essential economic and cultural roles. Economically, handicraft entrepreneurship...

...), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Social media SME marketing Dark side Identity protection Digital marketing Entrepreneurship In recent years, digital...

... and practice, with potential for dissemination. Originality/value Tacit knowledge is a notable, yet widely overlooked area of SME marketing. Highlighted here are both managerial and learning challenges in terms of better conceptualising the understanding of marketing and SME activity regarding this largely...