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1-4 of 4
Keywords: SME performance
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2026) 28 (1-2): 63–92.
Published: 20 February 2026
... through affective commitment. Findings Opportunity focus, resource leveraging, customer intensity and innovativeness show positive direct effects on SME performance. Affective organizational commitment has a negative path to performance, which creates competitive mediation. Calculated risk-taking...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2026) 28 (1-2): 1–21.
Published: 25 November 2025
... investigation. This study aims to examine the development and impact of DMCs on SME performance. Design/methodology/approach A quantitative survey method was implemented using data provided by 224 managers and directors of SMEs in the UK . The proposed model was tested using structural equation modelling...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 25 (2): 286–309.
Published: 19 December 2022
...Natalia Inani Norsalehe; Aida Idris Purpose The study aims to establish and conceptualise entrepreneurial orientation (EO) as a key construct that positively influences small and medium-sized enterprises (SMEs) performance. In this paper, a conceptual framework was developed, and three research...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2022) 24 (1): 39–74.
Published: 28 October 2021
... model) by investigating the impact of ownership and promoter shares on EI and SME performance; We investigate the Uppsala and BG models for relevance in a developing economy context and contribute to the literature identifying factors that help generalize the SME internationalization model; We...
